Lead generation is the generation of customer interest or inquest into products or services of a business. Leads can be created for purposes such as list building, acquisition or for sales leads.Methods for generating leads usually fall under the areas of advertising, but may also comprise of sources such as search engine results from existing customers. Businesses strive to generate "quality" leads, those with a higher probability of a desired outcome.
Lead generation is the process of making contacts which may lead to a sale or other favorable outcome. The leads may come from various sour